The Great Cover UpTM
Product Campaign
Tools:
︎︎︎Adobe Photoshop
︎︎︎Figma
Ahead of Madison Reed’s product relaunch, The Great Cover Up, I spearheaded the design process across deliverables randing from product photography, email promotion, and a new landing page. Together, all these pieces came together for a successful launch for this multi-million dollar company.
Product Photography
In order to accurately represents the product’s features, uses, and shades, I contributed in the process of curating and editing a variety of product photos ranging from packaging, detail, in use, and lifestyle shots.
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Landing Page
Using a number of these product photos, I was able to design the official The Great Cover Up landing page to better highlight features of the product. The page includes description of shades, custom modules to compare to other products, and use cases.
